Welcome to Apex Fractional

World-class Chief Growth Officer for a fraction of the cost.

We are Tomek and Marcin, lifelong friends and business partners. With combined 30 years of digital marketing experience and $40M+ in cumulative ad spend, we launched Apex Fractional to offer our expertise to businesses around the world. As fractional CGOs, we team up with founders, CEOs, and executives to shape growth marketing strategies, leveraging AI and the latest marketing technology tools to get the job done. We pride ourselves on lean efficiency — we use proprietary automations, make the most of the resources our clients already have, and if needed, leverage our network of global talent.

Why work with us

We pair deep digital marketing knowledge with a business owner mindset.

Between the two of us we…

• have 30 years of collective digital marketing experience.
• founded, scaled-up, and sold 3 startups, including Poland’s top digital marketing agency.
• spent $40M+ in digital advertising budgets in the past 15 years.
• co-founded or invested in 50+ startups in US and Europe.
• have 2x MBA degrees from Stanford Graduate School of Business.
• are 2x Google Online Marketing Challenge Winners.
• are 2x LP at a VC fund, 1x GP at a VC fund.
• are 1x Effie Award Winners.

How we (typically) work

• 6 month, time-boxed project (we are not an agency)
• no juniors, you always talk to one of us (again, not an agency)
• no slides or presentations - we do get our hands dirty
• we work seamlessly with your team and/or marketing agencies
• we help find and vet internal talent / freelancers for specific marketing work (e.g. graphic design, website development, content development, social media management)
• bi-weekly status calls + async communication + Loom updates

We can likely help you if you are…

• Seed to Series A startup looking to lay strong foundations for growth
• Series A to Series B startup looking to level up strategy, team, and mar-tech stack
• Beyond Series B startup struggling with growth
• PE funds looking to audit and/or overhaul their portco’s digital strategy
• We especially enjoy working with traditional businesses looking to leverage a digital strategy

We likely can’t help you if you are… *

• Pre-seed startup - we wouldn’t be a good bang for your buck
• Large enterprises - 6 months is not enough to onboard and make a difference
• Looking for new branding or creative services - we focus on performance marketing

* but you are always welcome to schedule a consultation call HERE.

Expertise

b2c growth marketing and product conversion rate optimization A/B testing and experimentation performance marketing lifecycle marketing strategies b2b lead generation lead scoring models attribution models

Project schedule

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Tools and platforms

Companies we supported