We are Tomek and Marcin, lifelong friends and business partners. With combined 30 years of digital marketing experience, $40M+ in cumulative ad spend, and a passion for AI workflows, we launched Apex Fractional to offer our expertise in online growth to businesses around the world. As fractional CGOs (Chief Growth Officers), we team up with founders, CEOs, and executives to shape AI automation strategies, leveraging latest models and tools to get the job done. We pride ourselves on lean efficiency — we use proprietary automations, make the most of the resources our clients already have, and if needed, leverage our network of global talent.

Why work with us

We pair years of deep digital marketing knowledge with a business owner mindset.

Between the two of us…

• we have 30 years of collective digital marketing experience.
• we founded, scaled-up, and sold 3 startups, including Poland’s top digital marketing agency.
• we spent $40M+ in digital advertising budgets in the past 15 years.
• we co-founded or invested in 50+ startups in US and Europe.
• we hold 2x MBA degrees from Stanford Graduate School of Business.
• we are 2x Google Online Marketing Challenge Winners.
• we won an Effie Award for most efficient e-commerce campaign.

How we (typically) work

• time-boxed projects (we are not an agency)
• no juniors, you always talk to one of us (again, not an agency)
• no long strategy slides - we do like to get our hands dirty
• we work seamlessly with your team and/or your marketing agency
• we help find and vet internal talent / freelancers for specific marketing work (e.g. graphic design, website development, content development, social media management)
• bi-weekly status calls + async communication + Loom updates

We can likely help you if you are…

• Seed to Series A startup looking to lay strong foundations for growth and automate your operations
• Series A to Series B startup looking to level up strategy, team, and tech stack
• Beyond Series B startup leveling up your growth competence
• PE fund looking to audit and/or overhaul your portco’s digital strategy
• We especially enjoy working with traditional businesses looking to leverage digital channels and AI

We likely can’t help you if you are…

• Pre-seed startup - we wouldn’t be a good bang for your buck
• Large enterprise - 6 months is not enough to onboard and make a difference
• Looking for new branding or creative services

Expertise

AI workflows AI content generation AI-based process automation b2c growth marketing and product conversion rate optimization A/B testing and experimentation performance marketing lifecycle marketing strategies b2b lead generation lead scoring models attribution models

Project schedule

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Tools and platforms

Companies we supported

“We partnered with Tomek and Marcin from Apex in June 2024.

By September, they sped up our client onboarding process with AI-driven workflows, developed a new lead capture model, and helped us create an engine for generating thousands of high-value SEO websites each month, reducing the cost from $30 to $2 per article. They deployed an integrated paid marketing suite synced with Salesforce for automated campaign creation, restructured our Google Ads accounts to unlock $300k in financial float, and streamlined our tracking from over 300+ conversion tags down to just six. In those four months, we expanded their contract twice, and they’ve become a critical partner in building out an extensive pipeline of digital marketing and AI initiatives.

As experienced entrepreneurs and operators, Tomek and Marcin bring not only a remarkable range of skills but also a CEO-level perspective and unmatched speed of execution that has truly set them apart.”

Malte Kramer, CEO Luxury Presence